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What a Wants
By Becky Ebenkamp
They spend $150 billion annually on everything from snacks to credit cards.
Ten things you need to know to reach Generation Y.

Exclusives

Coming Full Circle
Daimler-Chrysler’s brand management overhaul is aimed at bringing focus
to product development, design and pricing for Jeep, Dodge and Chrysler.

Chips ‘n Dips
A new sponsorship between Frito-Lay and Six Flags will splash the snack
maker’s top brands on theme park rides, TV screens and, of course, concession stands.

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