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The Curious Case of Pooh
By David Finnigan
Pooh, Christopher Robin & Co. head to a Los Angeles courtroom as a family-owned licensing business takes on Disney over hundreds of millions in royalty fees. Hanging in the balance: What’s the true value of an entertainment property?

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Pfizer earmarks $25M for a non-mentholated Halls cough drop line, while candymakers Frankford Candy & Chocolate and Perfetti Van Melle find licensing can sweeten profits.









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