The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
The Curious Case of Pooh
By David Finnigan
Pooh, Christopher Robin & Co. head to a Los Angeles courtroom as a family-owned licensing business takes on Disney over hundreds of millions in royalty fees. Hanging in the balance: What’s the true value of an entertainment property?
Exclusives
Leased Likely to succeed
Toyota, Lincoln, General Motors and Chrysler gas up their Certified Used Vehicle efforts as a way to resell customers on cars coming off lease.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in