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Spread ’em
By Sonia Reyes
Shaking up two sleepy grocery stalwarts: Unilever’s Bestfoods will introduce Skippy peanut butter in a tube, backed by TV and print and a new brand icon, ‘Skip,’plus a trio of herbed flavors for its Hellmann’s mayonnaise line.
Exclusives
SAB Story
Miller Brewing distributors are optimistic-for the first time in a while-about increased support for the No. 2 beer brand after parent Philip Morris sold a controlling stake to South African Breweries.
Ears Wide Open
Tom Cruise, known for his reluctance to do marketing tie-ins, will allow his likeness to be used in a Nokia campaign behind Minority Report.
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