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Pour It On
By Kenneth Hein
Forget the cola wars. This summer’s most hotly contested battle will be in the $6 billion bottled water segment as cagey category veterans Perrier Group of America and Group Danone fight to fend off PepsiCo’s Aquafina and Coca-Cola’s Dasani.
Exclusives
Scents and Sensibility
Ralph Lauren will spruce up its cologne lines with a $25M spend and plans that include racier exposure for Romance, a relaunch of Glamorous with Penelope Cruz and new products for its youth brand, Ralph.
Carrot
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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