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A Science Friction Story
By Kenneth Hein and David Finnigan
Pepsi-Cola will not ride along with the summer release of Star Wars: Episode II-Attack of the Clones and will instead partner with Men in Black 2, leaving the sci-fi franchise with General Mills and Frito-Lay as partners.
Exclusives
Ponying Up
DreamWorks will corral $75M+ for Sprit: Stallion of the Cimarron and enlist Burger King, Baskin-Robbins, M&M/Mars, Hewlett-Packard and Veryfine for promos to support the animated horse story.
Inflating Its Image
Bridgestone/Firestone will launch a new TV campaign to pump up its Bridgestone brand in the wake of a recall debacle that soiled Firestone’s name.
Deeper
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