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The 12 Small Cable networks advertisers Need To Know
Tale of Two MTV Networks
After a makeover, TNN’s audience gets younger, but VH1’s ratings fall
Network TV
Pre-Upfront
Party Is Over
All 6 nets to cut March previews for buyers
TV Stations
NBC Affils Get Olympics Hour
Net takes 4-5 p.m. for live Games coverage
Research
Nielsen Faces Boston Battle Stations resisting people meters, fee increase
Market Indicators
National TV: Tight
Second-quarter prime-time scatter is filling, and advertisers are planning to make decisions on third-quarter cancellation options shortly. Packaged goods and pharmaceutical advertisers are active.
Net
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