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For better or for worse, the world of brand communications shapes the way we think about the world. And when it comes to climate change, the industry has a rather spotty track record.
Major oil companies learned about what extracting and burning their products was doing to the environment more than 40 years ago. With the help of public relations and advertising firms, they told the public an entirely different story about their brands, leaving out—and often pointedly lying about—the damage that they would inflict on society as the main drivers of global warming.
Today,
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