Read All About It — 2004 AD SALES

Category ADSPEND %CHG PAGES %CHG

AUTOMOTIVE $2.37 bil. +11.1 23,805 +5.3

TOILETRIES & COSMETICS $1.92 bil. +8.8 17,996 +2.4

APPAREL & ACCESSORIES $1.79 bil. +12.8 23,620 +4.7

DRUGS & REMEDIES $1.79 bil. +4.3 15,473 +0.4

HOME FURNISHINGS & SUPPLIES $1.73 bil. +5.5 17,287 +1.0

FOOD & FOOD PRODUCTS $1.57 bil. +12.0 11,591 +9.1

DIRECT RESPONSE COMPANIES $1.47 bil. +13.5 17,580 +0.7

MEDIA & ADVERTISING $1.36 bil. +15.9 12,694 +8.1

RETAIL $1.26 bil. +17.2 15,121 +6.4

TECHNOLOGY $1.12 bil. -4.6 12,813 -6.9

FINANCIAL, INSURANCE & REAL ESTATE $1.10 bil. +19.7 12,090 +14.0

PUBLIC TRANSP., HOTELS & RESORTS $930 mil. +20.9 13,564 +7.4