RDW Launches Salvo for Fallon

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RDW Group has un veiled a multifaceted ad campaign for Fallon Community Health Plan, its first effort since winning the business following a review this summer.

The Providence, R.I., agency has launched TV, print and outdoor ads targeting consumers in central Massachusetts and the Boston metropolitan area. Worcester, Mass.-based Fallon is spending an estimated $1-3 million on the effort.

“[The ads] reintroduce Fallon to the marketplace and put a new human face on them,” said Jeff Patch, creative director at RDW.

Three 30-second spots show consumers discussing health and life style issues.

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