RDW Launches Push for Fallon Health Plan

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

BOSTOn—RDW Group focuses on member communities, not individuals, in its second campaign for Fallon Community Health Plan.

A trio of 30-second monochrome spots shows people in communal groups and introduces a new tagline, “Where you belong.” The effort positions Fallon as a provider in tune with the needs of its increasingly diverse membership, said RDW creative director Jeff Patch.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in