RDW Group to Absorb Clarke Goward Staff

BOSTON RDW Group said it would absorb key staffers from independent shop Clarke Goward, which closes today after operating in Boston for more than 25 years.

This marks the second expansion by Providence, R.I.-based RDW this week, following the independent agency’s acquisition of 30-person interactive shop iFactory [Adweek Online, Nov.1].

“For nearly two years, I have been trying to lure Terry [Clarke] and his team into the RDW fold. We’re delighted to have him and his team join us,” said Mike Doyle, president of RDW Group.

Battered by recent account losses like Bob’s Stores and Papa Gino’s, Clarke Goward was forced to close its doors, Doyle said.

Clarke Goward CEO Clarke joins RDW Group as managing director of its Boston office, along with about 20 employees; another half-dozen Clarke Goward staffers will not make the move, Doyle said.

It is unclear which Clarke Goward accounts will travel to RDW. Doyle said he has yet to talk to any of the shop’s clients, but hopes the majority will follow Clarke to RDW. Nstar and Cambridge Savings rank among the shop’s largest clients, Doyle said.

RDW, already one of the region’s largest indie shops, will have about 140 total employees once the Clarke Goward contingent comes aboard, Doyle said.