RD&F Tells Texas to Turn On Cirro Energy

DALLAS RD&F Advertising features homes, businesses, fountains and even a doghouse that suddenly light up in a new TV spot to encourage residents and companies to switch to Cirro Energy.

The voiceover in the 30-second commercial from the Addison, Texas-based shop says: “Across Texas thousands of homes and businesses are making the switch to Cirro Energy. Some switch for the guaranteed reliable service; some switch to save hundreds, even thousands of dollars a month; others switch because they can. Turn it on Texas, make the switch today.”

The spot ends with the local client’s Web site address and phone number.

Cirro competes with retail energy providers like TXU and Reliant.

The spot runs at least once during the local broadcasts of the Dallas Stars hockey games. The campaign also includes the sponsorship of a three-minute segment during the telecast that features Stanley Cup champion and Cirro spokesman Brent Severyn offering an insider’s perspective on the game.

The spot broke last weekend. Billings are “under $1 million,” shop principal J Frederick said.