RCI Recounts Cruises in the First Person

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ATLANTA Royal Caribbean International is launching a new television campaign this week designed to show the cruise ship vacation experience from the guests’ perspective.

The four new 30-second spots are from Havas’ Arnold in Boston. Arnold has held the account for the past six years. The ads will run on broadcast networks during prime time and some cable networks in a variety of time slots.

The “Create your own adventure” campaign continues the “Get out there” series Arnold introduced after winning the account.



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