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A bit of good news for Razorfish, the beleaguered New York-based i-shop that laid off 400 workers in February: it has been chosen to develop a cross-platform rebranding campaign for ZDF, a major public broadcaster in Germany.
The campaign, which is set to launch in June, will include creating a new corporate identity for the network, as well as the development of a brand presence for the network’s various platforms on air, off air and online.
“We
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