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Maximizing one's impact almost always requires a sharp focus. That concept seems to be at the center of Paul Gelb’s decision to leave Razorfish—where he helped the digital shop build its mobile practice for the last half decade—to become head of strategy at MoPub, a two-year-old mobile ad exchange that’s announcing the hire today (Sept. 18).
“Having been at a full-service agency that was part of a holding company that was all traditional media, you really have to figure out where you want to focus if you want to institute change," Gelb said.