Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
At the turn of the century, Razor scooters were all the talk on every local elementary school playground in America. Competing with ‘N Sync and Sony’s Playstation 2 in kid discourse was no problem as Razor’s product moved an estimated 5 million units in 2000.
Now, the brand is looking to reclaim its status as a top micromobility product for children, with added focus on reaching those adults who grew up with the scooters, with its first-ever brand campaign in the company’s history.