Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
At the turn of the century, Razor scooters were all the talk on every local elementary school playground in America. Competing with ‘N Sync and Sony’s Playstation 2 in kid discourse was no problem as Razor’s product moved an estimated 5 million units in 2000.
Now, the brand is looking to reclaim its status as a top micromobility product for children, with added focus on reaching those adults who grew up with the scooters, with its first-ever brand campaign in the company’s history.