Razor Scoots Toward History and Community for First-Ever Brand Campaign

The scooter and bicycle brand is stepping up its marketing efforts to reach adults

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At the turn of the century, Razor scooters were all the talk on every local elementary school playground in America. Competing with ‘N Sync and Sony’s Playstation 2 in kid discourse was no problem as Razor’s product moved an estimated 5 million units in 2000.

Now, the brand is looking to reclaim its status as a top micromobility product for children, with added focus on reaching those adults who grew up with the scooters, with its first-ever brand campaign in the company’s history.

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