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BOSTON — Parker Stephens has launched a print and outdoor campaign touting defense contractor Raytheon’s missile defense capabilities.
The ads break this month in Defense News, Aviation Week, Roll Call, Space Technology and Army Magazine. One execution depicts the Washington Monument covered in a “digital blanket” by Raytheons’ various missile defense technologies. The headline reads, simply: “Missile defense.” Copy on an outdoor ad reads “Bringing home the promise of missile defense.” Spending was not disclosed.
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