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BOSTON Mascola Advertising has added Raymarine, a leading global provider of electronic systems for recreational boats, to its client roster.
The client was spun off from Raytheon in 2001 and claims $150 million in annual revenue.
Mascola, an independent shop in New Haven, Conn., which specializes in boating and leisure clients, overcame several undisclosed agencies in a review for the ad business of the U.K.-based client.
The agency’s first work for Raymarine will appear in the April and May issues of industry and enthusiast magazines such as Boating and Yachting and Motorboating.
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