Raymarine Sails With Mascola

BOSTON Mascola Advertising has added Raymarine, a leading global provider of electronic systems for recreational boats, to its client roster.

The client was spun off from Raytheon in 2001 and claims $150 million in annual revenue.

Mascola, an independent shop in New Haven, Conn., which specializes in boating and leisure clients, overcame several undisclosed agencies in a review for the ad business of the U.K.-based client.

The agency’s first work for Raymarine will appear in the April and May issues of industry and enthusiast magazines such as Boating and Yachting and Motorboating. The budget was not disclosed.

Ads will tout Raymarine’s products, which include autopilots, chart plotters, communications equipment and related gear designed for recreational craft up to 70 feet in length.

The win is key for Mascola because it helps the shop gain credibility in the consumer electronics segment and solidifies the agency’s standing in the marine marketplace, said Steffi Williams, a Mascola account manager. About 50 percent of the shop’s business comes from the boating and leisure segment, she said. The agency claims approximately $25 million in overall billings.