Ray of Light

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While most of the West Coast’s recession-weary agency world retrenched last year, McCann-Erickson’s San Francisco office was like a packed diner, open 24 hours a day to serve up creative for the launch of Microsoft Windows XP.

The XP campaign was a round-the-clock challenge—as much advertising was to run in places like Hong Kong and Dublin as in the U.S.—and

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