Ray-Ban Viral Rolls Big

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LOS ANGELES A Ray-Ban viral campaign from Omnicom’s Cutwater has quickly risen on YouTube to become one of the most-watched videos on the site.

YouTube metering shows more than 1.7 million viewings in just over a week. Other community sites such as Break.com also report views fast approaching 1 million.

The shorts were created as part of Cutwater’s “Never Hide” campaign for the Rochester.

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