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LOS ANGELES Omnicom’s Cutwater this week released a new viral video for Ray-Ban from Ben “Benzo” Kaller, the director of the popular “Catch” viral.
“Catch,” which generated 2.7 million views on YouTube and scored a recent Cyber Lion at Cannes, will be a tough act to follow. Kaller’s second video, “Bobbing for Glasses,” starring Kaller and his creative partner Steve Hanft, shows the pair dunking their heads into water buckets and surfacing with pair after pair of Wayfarers instead of apples.
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