Rawle-Murdy Hires CD, Wins Links Operators

Webb Arrives From Ogilvy; National Golf Course Owners Sign On
ATLANTA–Officials with Rawle-Murdy Associates in Charleston, S.C., announced last week they had recruited a co-creative director and secured the advertising account of the National Golf Course Owners Association.
Winning the advertising account of the National Golf Course Owners Association’s represents the third new client for the agency since June. The combined annual billings of the new business trio is estimated at $3 million.
Starting work at the agency is Art Webb, who arrives from the creative department of Ogilvy & Mather in Atlanta. Prior to that creative position, Webb was employed at Rockett, Burkhead, Lewis & Winslow and Howard, Merrell & Partners. Both of those agencies are located in Raleigh, N.C.
“Art will be co-creative director with Ann Tracey, who has been creative director with us for the last 12 years,” said agency vice president and director of operations Bruce Murdy. “Ann is a writer and we’ve needed to get an art director’s perspective. Our goal is to be a regional force in the Southeast. Our work, while good, needs to be excellent.”
According to Murdy, the National Golf Course Owners Association’s account is a piece of business the South Carolina agency had been courting for some time.
“We had worked on several golf resort accounts [in the past],” Murdy told Adweek. “We had been talking to [officials with the association] for a while. What they have seen is, while the actual number of rounds of golf played are increasing slightly, the number of golf courses have increased dramatically. So the rounds per course has actually gone down.”
Murdy said the media mix for the advertising messages of the National Golf Course Owners Association would include television, print and possibly radio.
The new account win comes on the heels of the agency acquiring the business of Le Creuset of America cookware in June and the South Carolina State Ports Authority in August.