Rawle Murdy to Help Introduce SunTrust

ATLANTA Rawle Murdy has been hired by SunTrust Banks to help the company promote its expansion into the Charleston, S.C., market, the shop said.

SunTrust has announced plans to open seven branches in the area in April and several more during the next 12 months.

The independent Charleston shop will coordinate events and sponsorships for the Atlanta-based bank in addition to community and public relations. WPP Group’s Young & Rubicam in New York is providing advertising for the market expansion. Y&R won the $40 million ad account in a review last November.

Brucy Murdy, president of Rawle Murdy, said his agency has been commissioned to help SunTrust find ways to become part of the community when it opens the branch offices.

“We chose Rawle Murdy for their ability to think strategically about the SunTrust brand and to help us effectively reach out to the Charleston market during such an important time for our company,” said Eileen Sarro, senior vice president of the Carolinas group and marketing and public relations director for SunTrust. “We see a great opportunity to become a community partner and we’re confident that Rawle Murdy will help us find the greatest pockets of need and opportunity that exist there.”

Spending on the Charleston launch was not disclosed.