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When Seth Epstein decided on the setting for the Skechers TV spot he was directing, he thought his idea was pretty far out. Unfortunately, it was a little too far out.
“I wanted to shoot a rave, and I wondered, ‘Where could you hold the most radical rave?'” said Epstein, a director for Tonga, the spinoff production company of creative boutique Fuel in Santa Monica, Calif. “And I thought, ‘At one of those airplane graveyards out in the Mojave desert.'”
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