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BOSTON Rattle Advertising this week introduces work in the greater Boston market promoting Brigham’s Ice Cream Bars, a new product from the 89-year-old company.
The campaign consists of radio, outdoor and newspaper ads, as well as packaging and related materials. The radio spots feature voiceovers by former Saturday Night Live star Laraine Newman, soap opera actor James Horan and others.
The goal: create “a family-oriented, fun campaign,” according to Brigham’s director of marketing, Darrylyn Lesikaukas.
The new tagline “It’s not just ice cream.
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