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Rattle Advertising heads back to class with Framingham State College, which last week tapped the shop to support its graduate and continuing-education programs.

“Their competition is every non-technical school in the area,” said Joey Baron, a principal at Somerville, Mass.-based Rattle. The agency’s mission is to position the college as a desirable choice for “people who may live near the campus [in Boston’s western suburbs] but work in town,” Baron said.

To that end, Rattle is now developing a campaign set to break in November.



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