Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Rational Software has hired consulting firm Pile and Co. to lead a search for a new agency to handle the creative portion of its advertising account.
Representatives from Boston-based Pile and Co. confirmed handling the review but declined further comment, referring questions to the client. Officials with Rational Software did not return calls.
Overall ad spending by the company, which provides a variety of Internet tools such as software used by programmers to ensure that applications work as planned, was estimated by sources in the $15-20 mil-lion range.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in