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ATLANTA Fitzgerald + Co. has won a review to provide all creative work for Bugaboo Creek Steak House, one of the three restaurant brands owned by Rare Hospitality, the shop said.
Interpublic Group-owned Fitzgerald bested two other Atlanta finalists, Blattner Brunner/SRC and Grey, to win the account. Havas’ McKinney + Silver of Durham, N.C., provides advertising for Rare’s flagship LongHorn Steakhouse and the company’s Capital Grille account.
A spokesman for McKinney said the shop did not compete in the review for the Bugaboo Creek account.
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