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DALLAS TM Advertising will break two new spots for Nationwide Insurance in 31 regional markets during the Feb. 6 broadcast of the Super Bowl, the agency said.
Under the theme “Life comes at you fast,” one commercial will depict 1980s performer M.C. Hammer and the lavish lifestyle he enjoyed during his heyday, complete with Hollywood mansion. In the ad, Hammer sings his hit song “Can’t Touch This,” backed by a dance troupe. The scene then changes to show his home in foreclosure and his furniture being loaded onto moving vans as he sulks on the front doorstep over his lost celebrity status.
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