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CHICAGO Direct marketer Stan Rapp has returned to the agency business as chairman of a consortium called Engauge, which is intended to combine traditional marketing with consumer engagement measurement.
“With the old order crumbling, the time is right for an innovative marketing solutions model that’s focused on new thinking and talents that drive success in an interconnected world,” Rapp said in a statement. “The answer marketers seek is not about choosing between traditional and digital media or creating a so-called level playing field.
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