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Rapp Collins has added to its DirecTV business, winning customer relation management duties following a review.
The Irving, Texas, office of Rapp bested finalists Deutsch in Los Angeles, DraftWorldwide of New York and TargetCom in Chicago, according to the client.
Said Rapp Collins president Mark Miller. “We talked to them about how we could produce results … and somewhere in there, they believed we could deliver it.”
He said the pitch involved the creation of a “total end-to-end CRM program” that included both planning and creative.
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