Range Rover Intends To Reclaim Luxury Image

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Range Rover is thinking big with a spot tying the evolution of the world to the launch of the Ford unit’s new supercharged model—one part of its estimated $50 million national campaign kicking off May 18.

The effort, via WPP Group’s Young & Rubicam Brands, Irvine, Calif., is designed to help the carmaker recapture prestige lost to luxury rivals.

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