Range Online Media Acquires ZenHits

DALLAS Range Online Media has acquired search-engine optimization firm ZenHits, the shop said.

As part of the acquisition, the Fort Worth, Texas-based agency will assume operation of ZenHits’ New York office and take control of the company’s portfolio of clients, which includes Toshiba America, Homestore.com and Epson Corp.

In addition, the 16-person shop has appointed ZenHits president Anthony Muller director of natural search operations. He will be responsible for the day-to-day operations of the New York office, which has four employees.

The acquisition expands the agency’s existing natural search optimization capabilities, a strategy involving content, design and programming to position a Web site on search engines for relevant keywords.

Financial terms of the acquisition were not disclosed.