Randmcnally.Com Joins Forces With L90

L90, an online media and direct marketing company, has signed an exclusive sales representation agreement with randmcnally.com, the Internet business unit of Rand McNally. Under the agreement, L90’s sales team will work in partnership with randmcnally.com to develop various advertising opportunities, including sponsorship relationships with leading brands looking to target the one million road travelers who visit randmcnally.com each month.

Randmcnally.com will generate additional revenue by leveraging L90’s experience in the travel industry, its customer base and ability to provide advertising and sponsorship opportunities that supplement randmcnally.com’s existing revenue streams. Financial terms were not disclosed.