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ATLANTA The Ramey Agency will launch Skytel’s first ads in three years, according to the shop.
The Jackson, Miss., agency won a year-long corporate-image assignment from the wireless-paging company, a unit of MCI, following a review in which Ramey competed against crosstown rival The Godwin Group and an undisclosed Atlanta agency, sources said.
The print campaign, which breaks next month, targets business travelers and corporate and government decision makers, according to Ramey president Jackson Garner.
“Workers prefer cell phones because they can use them to make personal calls, but if a message is critical and has to get through, it’s the executive-level decision makers who are going to decide what a company’s message service will be,” said Garner.
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