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RAM jumps to the forefront in a kitschy new campaign for the Council on Computing Power.
The ads, created by Salt Lake City agency Blain/Olsen/White/Gurr, tout the importance of RAM to computer users, software developers and others in the computer industry.
One print ad depicts a bibbed man set to eat an entire side of beef, a waiter smiling vacantly behind him. The headline reads, “Open up and say RAM!” Copy asks, “Have you got enough RAM on your plate?” and directs readers to www.RAMmatters.com.
“We wanted to break out,” said agency vice president and creative director Eric White.
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