RAM Gets Riled Up in Print Ads

RAM jumps to the forefront in a kitschy new campaign for the Council on Computing Power.
The ads, created by Salt Lake City agency Blain/Olsen/White/Gurr, tout the importance of RAM to computer users, software developers and others in the computer industry.
One print ad depicts a bibbed man set to eat an entire side of beef, a waiter smiling vacantly behind him. The headline reads, “Open up and say RAM!” Copy asks, “Have you got enough RAM on your plate?” and directs readers to www.RAMmatters.com.
“We wanted to break out,” said agency vice president and creative director Eric White. “People understand the value of RAM, but it needed to get noticed.”
Other headlines read, “Live it up with RAM!” with a man floating in a pool; “RAM! Keep the good times rolling!” with a pair of roller skaters; and “RAM! What are you waiting for?” with a tuxedoed man giving his date a gift.
The ads broke earlier this month in The Wall Street Journal and in computer publications. They will be followed by a TV effort and international ads.
The Council on Computing Power, San Jose, Calif., is comprised of computer memory manufacturers such as Hyundai Electronics, Infineon Technologies, Micron Semiconductors and Samsung Electronics.