Ralston Shops Line Up for One

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Ralston Purina is talking to roster shops about creative and media planning duties on its $30 million Purina One high-end brand of dog and cat food, sources said.

The brand, which currently is at Lowe Lintas & Partners in New York, accounted for 20 percent of Purina’s nearly $140 million in ad spending last year, according to CMR.

The review is thought to be limited to roster shops.

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