Ralston Purina Splits With Needham

CHICAGO – Ralston Purina Co. reassigned its Meow Mix cat food brand to Avrett, Free & Ginsberg from DDB Needham Chicago as part of a consolidation. The company spent $3.7 million on the brand last year, according to Leading National Advertisers. Also, the agency and Ralston subsidiary Beech-Nut Nutrition Corp. split. Beech-Nut spent less than $600,000 last year.
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