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RalphLauren.com celebrated its 10th anniversary last night (Nov.11), inviting an array of fashion enthusiasts to witness a 4-D installation piece on the corner of Madison Avenue and 72nd Street in Manhattan. While Polo Ralph Lauren is lauded for its consistent adherence to the classic preppy mores, its approach to digital branding has pushed boundaries.
Inside the Polo Ralph Lauren tailored men’s store, waiters in white, double-breasted jackets circulated trays of champagne flutes during a brief cocktail reception before the presentation.
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