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Clay Aiken’s first album, Measure of a Man, debuted at No. 1 on the Billboard chart. But the real measure of a man, Aiken may now feel, is in the ROI from his direct mail.
The American Idol runner-up hails from Raleigh, N.C., and Brogan & Partners, agency for the Greater Raleigh Convention & Visitors Bureau, was eager to get him to sing the city’s praises. So the Cary, N.C., shop got Aiken, the crooner of such songs as “I Will Carry You” and “When You Say You Love Me,” into the direct mail game.
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