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Milwaukee Shop Promotes Laid-Back Bikes
CHICAGO–A Seattle maker of recumbent bicycles, so named because of the user’s riding position, is attempting to gain more mainstream recognition for the category and the brand with full-page magazine ads from Milwaukee agency Nelson & Schmidt.
Vision Recumbents is touting the comfort of its uniquely styled bicylces to attract the middle-aged bicylist, according to Ricky Comar, the company’s marketing director.
“The main concept is, they’re comfortable bikes and there are a whole lot of baby boomers out there looking for comfort,” Comar said.
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