Raising Arizona Jeans

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DDB Needham here was chosen by J.C. Penney to connect its private label Arizona Jean Co. more with image-conscious youth in creative, planning and print buying assignments on the estimated $20 million business.
DDB confirmed its selection last week by the retailer in Plano, Texas. Agency chairman Jake Schroepfer could not be reached for comment late last week.
Also pitching was The Richards Group in Dallas.

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