Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For the introduction of Rainier beer into the Texas marketplace, Deutsch/Dworin, N.Y. decided to give the Washington-made brew a little local flavor. In a simple but effective 30-second spot, the agency lets Longhorn State native Riley Kirk offer a ‘Prayer for the World.’
Kirk’s dry delivery and wry observations cover much terrain. She starts with an ode to Texas Gov. Ann Richards, follows with a barb aimed at some of her Texas sisters (‘I hope Texas women will learn to love smaller hair,’ Kirk says) and takes on novice dancers (‘I pray that people will learn how to do the Texas two-step or get off the dance floor .
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in