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Pepsi is using the Super Bowl to introduce its new premium water brand, LifeWTR, to consumers with a colorful 30-second spot where raindrops add vibrant colors to everything they touch—cars, umbrellas, sidewalks.
The company has released an extended 60-second cut of the brand’s first ad, “Inspiration Drops,” which was directed by two-time Academy Award winner Robert Stromberg and contains a version of John Legend’s new single, “Love Me Now,” which has been tweaked to reflect the ad’s narrative.
LifeWTR will be on shelves around the country in February.
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