Rain Makers

In search of new advertising ideas for Isotoner’s umbrella line, Sive/Young & Rubicam moved indoors.
In “Flambƒ,” the Cincinnati agency’s latest 30-second spot, the compact umbrella serves a unique purpose, saving a couple from a restaurant’s sprinkler system.
“We wanted to highlight that this compact umbrella is something you can carry anytime, anywhere,” said creative director John Nagy.
The spot shows a chef preparing a flambƒ at the couple’s table.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in