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NEW YORK Rail Europe, a supplier of European railroad travel-related products to North Americans, has hired Taxi to create a nontraditional campaign in advance of the peak summer travel season, the agency said.
The independent New York shop will create a largely interactive-based campaign that aims to capture the romance and excitement of rail travel and its inherent ability to show tourists a better view of a country and its people.
In addition, the agency will help Rail Europe design an online presence that can be marketed to both consumers and travel agents, as well as peer-to-peer and online community efforts that will allow travelers to share information and experiences about riding the rails.
“Rail
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