Radisson Seven Seas, Martin Part Ways

ATLANTA The Martin Agency no longer has the Radisson Seven Seas account it won following a review three years ago, the agency said.

The parting was by a “mutual agreement,” said Dean Jarrett, a representative for the Richmond, Va., agency. “We had differing ideas about how their brand should be portrayed,” he said.

The Fort Lauderdale, Fla., cruise-ship operator consolidated its advertising in 2001, creating an account estimated at about $5 million. Turkel Schwartz & Partners in Miami had handled creative, and The Sawtooth Group in Woodbridge, N.J., had done media before the review.

The client does not plan to hire an agency to replace Martin, said Andrew Poulton, director of strategic marketing at Radisson Seven Seas. “We’re not actively seeking a new agency at this time because the creative right now is being done in-house, and media buying can be done fairly easily,” he said.