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Hotel chain, Bolin look to put travel pressures to bed
Bolin Marketing will promote new rapid check-in and custom-comfort bed features at Radisson Hotels & Resorts in TV and print ads set to launch this fall, client executives said last week.
The upgrades are the result of an 18-month brand-assessment study for the hotel chain, which is part of Minneapolis-based Carlson Cos. Radisson has embarked on a five-year plan to give guests more control of their hotel experience; in this case, visitors can check in without hassle and adjust the firmness of their mattresses.
The Minneapolis independent shop won Radisson’s $5-10 million account late last summer following a review and, in September, launched a campaign tagged, “Stay your own way.”
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