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Radisson Hotels & Resorts, which has concentrated on promotional work in recent years, is talking to shops about the creative portion of its $10 million account, a client representative confirmed.
The Minneapolis-based hotel chain, part of the Carlson Cos., began the search a few months ago and is “very close” to a selection, the client rep said. She declined to provide further details.
Since May 2001, Radisson has positioned itself as “the genuine choice of the go generation” in promotional efforts from Peterson Milla Hooks in Minneapolis.
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