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NEW YORK RadioShack has awarded creative duties on its advertising account to Butler, Shine, Stern & Partners after a review, the client confirmed late Thursday.
Lee Applbaum, RadioShack’s CMO, said in a statement: “Butler, Shine has a track record of delivering innovative solutions that break through the advertising clutter and resonate with consumers. They will be a valuable partner as we continue to develop our brand.”
Sources previously identified the other finalists as Omnicom Group’s DDB in Chicago, independent Modernista! in Boston and Interpublic Group’s Deutsch/LA in Marina del Rey, Calif.
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